District Wins National Communications Award

District Wins National Communications Award
Posted on 08/15/2019
This is the image for the news article titled District Wins National Communications AwardIn spring 2019, the District submitted communications work leading up to the successful passage of the November 2018 referendum for feedback from the National School Public Relations Association.  This work, spanning five years of community engagement and communications efforts, culminated in the Zero Tax Increase Referendum Campaign and earned a Golden Achievement Award.  

NSPRA’s Golden Achievement Award recognizes exemplary work in all aspects of school public relations, communication, marketing and engagement.  Each entry is judged based on the RACE/RPIE strategic planning process steps including Research — Evidence of careful analysis of the need for the program/project/campaign/activity, stated goals and measurable objectives; Analysis/Planning — Evidence of thoughtful planning to address the need for the program/project/campaign/activity, including target audience identification, budget/resource allocation and staff responsibilities; Communication/Implementation — Evidence that activities, including communication, were carried out as planned; and Evaluation — Evidence that an evaluation component was included in plan development and carried out. 

Communications efforts for the referendum process and campaign included engagement with residents during the District's regular Community Conversations series and then via participation on the Facilities Advisory Committee, a community-wide survey, development of a dedicated area of the District's website to Facilities Advisory Committee meeting agendas and minutes followed by a section for referendum information, three in-home mailers about the referendum, tours and open houses, and meetings at local churches and service organizations.   

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